Thank you! Your submission has been received! :)
Oops! Something went wrong while submitting the form :(
Boulder, CO
I was a professional cyclist for 11 years. I competed on 5 continents and helped my teams to numerous victories. However, results do not define my career. My loyalty to clean and fair play always took precedent. Receiving the 2014 Jack Kelly Fair Play Award from the US Olympic committee marked the pinnacle of my cycling career. The award recognizes my relentless pursuit to remain compassionate in a sport which is typically characterized by fierce competition.
I am using my expertise in cycling to engage in hosting community experiences and helping others build healthy relationships with the bike. On top of non-profit and community outreach I am active in promoting the sport through live commentating and public speaking, brand influencer roles, and content production.
In 2016 Levi's Gran Fondo launched the King's Ridge Foundation, supporting at risk youth across the country. I have supporting Levi's Gran Fondo since it's inaugural year in 2009 based on it's core values to put money back into it's local community. Now it has taken that same philosophy and is working to bring the same commitment into a neighborhood near you. Learn more about the King's Ridge Foundation here.
In 2001 a group of kids got together from various high schools and we raced each other on our mountain bikes. Something we had all done in various races with a few of each other at a time, but never all at once. There we were, a scene that easily could resemble the "Sandlot" of cycling, writing history. We were the first group of high schoolers to form the NorCal High School League. Since then NICA has formed as the National branch of high school cycling leagues across the country.
Over 10,000 kids on bikes in almost 20 states, NICA's goal is to be coast to coast by 2020. I was there in 2001 as one of those kids and I'm here to day to help put more kids on bikes in this country. Every kid deserves the freedom and sense of empowerment that comes from two wheels.
Learn more here.
Towards the end of my professional cycling career I recognized there was a lack of representation in our sport. Together, along with a core group of motivated individuals, we formed the Association of North American Pro Road Cyclists (ANAPRC). In November 2014 we became the first new organization accepted into the CPA, the current professional cycling association, in 12 years.
Click here to learn more.
April 2, 2018
Written by Chris Lyman
My good friends over at Our Outdoor Office took the time to write up some of their best 2017 rides. I was lucky enough to tag along on a few and looking forward to some new adventures in 2018.
Read More Read moreOctober 28, 2016
Written by: Lucas Euser
I never knew I was going to be a professional cyclist. It was never a dream or something I told my friends. Until, one day, it happened. I wasn’t chasing victories or glory or fame, I was chasing a feeling.
Read MoreRead moreDecember 8, 2016
Written By: Lucas Euser
The month of December is synonymous with giving. All the hype and build up with Black Friday, Small Business Saturday, Cyber Monday leads us into a buying frenzy that more times than not spirals us out of control
Read MoreRead moreAugust 23, 2017
Writen By: Lucas Euser
By definition, energy can neither be created nor destroyed but rather, it transforms from one form to another. So when we take to sport as human beings we produce energy to transform it from the physical into motion. My whole life I spent transforming my energy into the bicycle. The discovery of this simple, human powered machine changed my life. From the few pedal strokes it took to get around the block, further out of the neighborhood than I had been before, I was hooked on that feeling of freedom.
Read MoreRead moreFebruary 6, 2018
Written by PATTY CHANG ANKER, RILEY MISSEL, JOE LINDSEY, AND SYD SCHULZ
I think in the past, I wasn’t really facing the fear—I was just ignoring it and trying to convince myself that nothing was wrong. I know the consequences of turning off that fear mechanism. I’ve come to terms with my fear, and I respect it. I don’t go nearly as fast downhill anymore. I ride two or three days a week, and I love it. It’s still a way to exercise and clear my head. But it’s not my ultimate focus.
Read More Read moreOctober 28, 2016
In the cycling world, July is synonymous with one thing: The Tour de France. My name is Lucas Euser. For the last 11 years, I’ve been a professional cyclist. This year, I stepped away from racing my bike and started The Appetite Ride...
Read MoreRead moreOctober 28, 2016
written by Bonnie D. Ford
Afternoon light floods the second floor of Taylor Phinney's airy condo, bathing the unfinished canvases leaning against the wall and the paint cans with colors frozen in mid-drip. Blocks of seafoam green, cobalt blue, periwinkle and rust interrupt white space punctuated by word strings -- scientific terms, free-form thoughts -- written in neat block letters. In the upper right-hand corner of one canvas are the bold-faced words Act II...
Read MoreRead moreThe month of December is synonymous with giving. All the hype and build up with Black Friday, Small Business Saturday, Cyber Monday leads us into a buying frenzy that more times than not spirals us out of control. So why all the hassle to give. What does giving mean to you? I know what it means to me. Years ago our family decided giving gifts for Christmas didn’t really fit into our core ethos. We are family of caregivers, donators, lovers and supports. Material things never really resonated with us. So, we find the time to give our time.
Six weeks ago I was introduced to a group in Denver metro area that takes giving to a whole new level. Lucky Bikes Re-cyclery thrives on its group of caring and giving volunteers to provide knowledge, leadership, and guidance to empower at-risk and disadvantage youth that want to use the bicycle as a tool to foster positive life skills, healthy development, and a sense of fun and adventure. The new and used bike shop helps fund the greater mission of Trips for Kids Denver Metro engaging with their Ride, Earn a Bike and Youth at Work Programs.
Being introduced to this group provided a local space I could commit some time and give my knowledge and passion for bikes to people that clearly shared the same ideals. I first started by visiting the shop and getting to know some of the youth in their programs. Some were shy, other’s the complete opposite, but all shared the same sense of purpose the shop provided them. A place to gather and learn all around the simple and timeless human powered machine.
About 2 weeks later I helped volunteer my emcee skills at their annual fundraiser where myself and 6 of the youth in the program led a fun skit showcasing the effects of the programs. The kids were great and shined when it came time to tell their stories.
The best experience so far came on December 3rd when we gathered all the volunteer staff along with 50 bikes, helmets and locks and led a bike giving showcase to youth in need of bikes for the holidays. They were used bikes that were donated to the shop, but the smiles clearly showed they were new to them. We led them through bike maintenance and safety workshops to ensure they knew how to work on the bikes and how to be safe on the open roads. It was truly a powerful experience as some kids were getting their first bikes and taking their very first pedal strokes!
The impact that this program has far surpasses any emotion from simply giving a gift. Giving my time for this program means making an impression in these kid’s lives that will last a lifetime. The bike is simple freedom, something many of these kids don’t realize they have. The emotion of the program was eloquently documented in the following video, A Promise.
I made a pedal powered promise to help Lucky Bikes and Trips for Kids. If this resonates with you consider giving to make an impact this holiday season. If you are based in Colorado/Denver area you can donate HERE. If elsewhere consider donating to a local Trips for Kids Chapter
I never knew I was going to be a professional cyclist. It was never a dream or something I told my friends. Until, one day, it happened. I wasn’t chasing victories or glory or fame, I was chasing a feeling. I want to take you into why I pursued professional cycling for the past decade.
Close your eyes and think back to that time you first learned how to ride a bike. Your balance a little off, but wobbling up to speed you begin to gain control. You can steer, pedal and point the bike wherever you want to go. All of a sudden before you realize it, you can’t see your house anymore, the exact place that represented the center of your life. All of a sudden, you are the center of you.
If you’re anything like me, that feeling you get, that amalgamation of joy, anxiety, fear and excitement all smashed together is one of the biggest rushes a human being can ever have. It’s liberating. It’s freedom.
We begin to chase it. I began to chase it. Not figuratively, yet quite literally, on my bike. I chased this feeling around the globe. First I rode out of my neighborhood, then my city, county, state, country, continent and eventually spent a decade doing laps around the world.
But that thrill of going further and further away began to dull. I started to realize as much as I was chasing a feeling I was also running away. And in doing this I was always running into the future with one eye in the rear view mirror. At some point it was all going to catch up with me. And it did.
So I stopped racing my bike, I quit. I quit to pursue instead of chase. I quit to engage instead of run away. I quit to stop focusing on the future while simultaneous lamenting the past. I quit to find out who I am, not who others want me to be.
I was once told, “the only thing we have to do in life is die, everything else is a choice.” Staying in cycling and chasing that feeling of hope was a conscious decision. As hard and masochistic as this sport can be the highs are unlike any other experience I have had, yet so are the lows.
It was ultimately the tumultuous path of a pro cyclist that left me craving a sense of what was beyond the handlebars. No longer did I want to live a life behind bars.
However, as I realize the significance the bike has had in my life I recognize that my pro cycling career will be a sliver of who I am 50 years from now, but the bike, the bike will always be by my side.
I ride slower these days. My bike is my medicine, not my fuel. When I was a pro, my whole identity was wrapped up in how fast and how hard I could go. When I first retired, I had to let go of my bike for awhile in order to move on. I had to burn the ships. I had to completely surrender to ensure I had no way to go back. Eleven years was a long time to dedicate to one thing. I was done and I didn’t allow myself the option of going back. But now, in a time where life is throwing all sorts of new challenges my way, the bike helps find rhythm in this beautiful dance of life.
Going down the wild road of self exploration isn’t an easy way. It makes you ask yourself the hard questions, remove distractions from your life, and have a calm and present state of mind. I still don’t know who I am, nor am I sure I really want to know. I want to continue to evolve and, in time, pass that along to my children. They sheer beauty of human evolution.
As a dear friend recently told me, “without the ashes, the phoenix is just a bird sticking it’s head out of the dirt.” If you’re having trouble letting go, remove those things that attach you, and attack life with nothing holding you back. Only then will the ashes subside and you will rise to the occasion.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi.